Excel is not a Database!

Microsoft Excel is a great and powerfull tool - but really, it's not a database.

Everyone's using Excel!

As soon as we have some kind of tabular data, Excel is one of the most often used tools to manage it. Here's why you shouldn'd use it for product data.

So, why not?

Again, Excel is a fantastic tool, it's just not made for product data management. In our experience the most frequent problems are...

  • You don't see errors
    Have an excel file with hundred of columns and thousands of lines makes it simply difficult to see where data is missing or wrong.
  • Formatting problems
    Ever tried to manage GTIN numbers in excel? It will auto convert them to numbers in multiple situations and they'll become unreadable and your fance lookup formulas stop working.
  • Duplicate content
    There are no features for product variants and so you often have to update multiple rows - resulting in one more source for errors.

Product Information Management Done Right

We're PIM software vendor and so we'll tell you PIM systems are much better for editing products than Excel. But there's a simple background: Our founders and most of our team members have long time experience with product data and especially Excel. We know how product data looks like in Excel and spend hours and days working on such files. That's why we decided to build this system.

  • Create one single source of truth
    It's one database and all team members can use it. No outdated copies.
  • Made for product data
    There are special features to dramatically simplify handling of product variants and products of different types.
  • Media files included
    All media files are included and directly assocciated to the right products making it easy to sell your products.
  • Simply less work
    It's hard to stay competitive in today's e-commerce. Don't waste time.