What is a Feed Engine?
In order for your products to be visible on other portals, these other portals need to know which products you offer.
A frequently used way is that you make your products available as a so-called “Product Feed”. With a feed engine, you can easily place your all product attributes and media on all relevant channels, such as product search engines, marketplaces, affiliate services, Google Shopping, Amazon, retargeting providers or social media in Germany and worldwide.
What are the advantages of a Feed Engine?
Which feed engine types are there?
Integrated in the shop system
Many shop systems already provide a way to create simple product data feeds.
Mostly, however, only basic functions are available, so that they can only be used to a limited extent for professional multi-channel marketing.
However, these feeds are often very good at providing the product data for a specialised feed engine.
Shop system Plug-Ins
Additional plugins for product export and import exist for many systems like magento or woocommerce. They offer an extended range of functions and are easy to install.
However, we think that a shop system should focus on presenting the products to visitors.
All “foreign” tasks make the shop more complex, complicate updates and are usually poorly scalable.
Of course, there are also specialised programs for the import and export of your product data. You can install these feed engines by yourself on your own server.
The scope of features can be good, but you need to purchase additional hardware resources and take care of installation and regular updates yourself.
These are specialised solutions, but the vendor also provides the hardware and takes care of installation and updates.
Most customers share the hardware, which results in significant cost savings.
This is due to the fact that only a short amount of power is required per customer, for example for analytical evaluations or when a feed is being compiled.
Only 3 steps!
to your own feed engine.
Use Feed Engine
Optionally, you can add advanced features such as performance measurement and analysis. For the “Feed Engine” setup you only need some of the features of the 40three Commerce Cloud.
Of course, you only pay for what you actually use.
Often our free version is enough.
The 40THREE Commerce Cloud FREE will be permanently available as a free version!